AI Agency: Types, Platforms to Resell and What the Data Says
- An AI agency sells AI as a service, not as software. The main types are automation agencies, AI marketing agencies, AI development and consulting firms, and resellers of a white label platform.
- The market is large and crowded. 78% of organizations reported using AI in 2024, up from 55% a year earlier, and Clutch's directory lists 31,151 AI companies 1,5.
- Most businesses use AI narrowly. Only 18% of US firms use it in a business function, and 57% of those use it in three or fewer functions, led by sales and marketing 2.
- The gains clients report are real but small. Most firms that report cost savings from AI say they are under 10%, and the most common revenue gain is under 5% 1.
- Outside help has a better record than going alone. An MIT study reported about a 67% success rate for AI bought from specialist vendors or built with partners, and about a third of that for internal builds 4.
- Reselling a white label platform is the fastest way to start. Seven platforms are compared below from their own pricing pages, and Convocore is the one built around chat and voice agents for agencies, from $199 a month with flat pricing 9,10,11,12,13,14,15.
- Check claims before you hire or start one. The US regulator has taken action against companies that overstated what their AI could do 7.
An AI agency is a service business that helps other companies use artificial intelligence, by building it, running it or advising on it. This page sets out the main types, the market they sell into, where client businesses actually use AI, what clients get out of it and how to check an agency's claims and how seven white label platforms, Convocore among them, compare for agencies that resell, with the source and weakness of every number.
· 15 sources · Published by Convocore, which sells white label AI agents. See method and limits.
What is an AI agency?
An AI agency is a service business that helps other companies put artificial intelligence to work. It may build AI systems for a client, run them month to month, advise on what to adopt, or resell an AI platform under its own name. The client pays for an outcome and for expertise, not for a software licence.
The label covers quite different businesses. An automation agency connects tools and builds AI agents. An AI marketing agency uses AI to produce and run campaigns. A development or consulting firm builds custom models and software for larger clients. A white label reseller sells a ready-made platform as its own product. They share a customer, a business that wants results from AI without hiring its own specialists, and differ in what they deliver.
| Rule | What it sells | Typical client |
|---|---|---|
| AI automation agency | Chat and voice agents, workflow automations and integrations, usually on a retainer | Small and mid sized businesses |
| AI marketing agency | Campaigns, content and lead generation produced or run with AI | Businesses that already buy marketing |
| AI development or consulting firm | Custom models, software and strategy, priced by project or by the hour | Mid sized and large organizations |
| White label reseller | A ready-made AI platform sold under the agency's own brand | The agency's existing clients |
These categories are our own grouping of how AI service firms describe themselves, informed by the service filters on Clutch's directory. They overlap in practice.
How big is the market?
Stanford's AI Index, an independent annual report, found that 78% of survey respondents said their organizations used AI in 2024, up from 55% in 2023. The share using generative AI in at least one business function rose from 33% to 71% in the same year 1.
Money followed. Corporate AI investment reached $252.3 billion worldwide in 2024. US private AI investment was $109.1 billion, about 12 times China's $9.3 billion, and private investment in generative AI reached $33.9 billion, up 18.7% on 2023 1.
Supply has grown with it. Clutch, a marketplace that lists and reviews service firms, showed 31,151 AI companies in its directory on 11 October 2026 5. That is a count of listings on one marketplace, not a census, but it shows a buyer has many firms to choose from and a new agency has many to compete with.
Self reported by survey respondents, as published in the Stanford AI Index 2025 economy chapter.
Where businesses actually use AI
Surveys of managers at large companies overstate how far AI has reached the wider economy. The US Census Bureau asked a representative sample of firms between November 2025 and January 2026 and found 18% used AI in a business function, or 32% when weighted by employment, because larger firms use it more. It expected the share to reach 22% within six months 2. A separate Census release found less than 20% of firms with four or fewer employees used AI in early 2026 3.
Adoption is narrow even inside firms that use it. 57% of adopting firms used AI in three or fewer business functions. The most common were sales and marketing (52% of adopting firms), strategy and business development (45%) and IT (41%). Among workers' tasks, the leading uses of generative AI were writing, document analysis and information search 2.
For an agency this is the most useful evidence on the page. It shows where buyers already see value, in sales, marketing and written work, and how much of the typical business AI has not yet touched.
Share of firms that use AI in at least one business function. US Census Bureau working paper CES-26-25, 2026 AI supplement to the Business Trends and Outlook Survey.
What clients get out of it
The results businesses report are positive and modest. In the survey data published in the Stanford AI Index, 49% of respondents using AI in service operations reported cost savings, followed by supply chain management (43%) and software engineering (41%). Most of those reporting savings said they were below 10% 1.
On revenue, 71% of respondents using AI in marketing and sales reported gains, followed by supply chain management (63%) and service operations (57%). The most common increase was under 5% 1.
An agency that promises a client a small, measurable improvement is making a claim the evidence supports. One that promises to transform the business is not.
Self reported by survey respondents. A firm reporting a gain says nothing about how large it was beyond the notes above.
Why hire an agency instead of building in-house?
MIT's NANDA initiative studied enterprise generative AI projects through about 150 interviews, a survey of 350 employees and an analysis of 300 public deployments. As reported by Fortune, about 95% of pilots stalled with little or no measurable effect on profit and loss. Projects bought from specialized vendors or built with partners succeeded about 67% of the time, and internal builds roughly a third as often 4.
The study covers large companies and reaches us through a press report, so it is evidence for the general point that outside expertise helps, not a guarantee about any agency.
What AI agencies charge
Clutch's AI pricing guide, updated 21 September 2026, puts the average hourly rate for AI development companies at $25 to $49 worldwide and $50 to $99 in the United States, with projects typically costing $10,000 to $49,999 and lasting an average of 10 months 6. Individual firms in its directory list rates from $25 to $49 an hour up to $150 to $199 an hour 5.
Those figures describe firms on one marketplace and skew towards larger development projects. Our AI automation agency page covers pricing, running costs and margins in more detail.
What you need to resell AI under your own brand
Most agencies that start with AI hit the same wall within a few clients: a client wants to log in, see their own conversations and not see another vendor's name. Reselling a platform properly needs five things. A custom domain and logo, so the client sees your brand. A separate workspace per client, so their data and agents stay apart. Chat and voice agents that you can deploy to the channels the client already uses. A way to bill the client yourself, at a price you set. And a platform fee that does not grow every time you win a client.
Platforms meet these in very different ways. Some are agency CRMs with AI added, some are developer APIs that need a wrapper before a client can use them, and some are chatbot builders that only remove their logo from the widget. The next section compares what each vendor states on its own pricing and product pages.
Seven platforms agencies use to resell AI
We read the pricing and product pages of six alternatives and Convocore's own plan pages on 25 October 2026 9,10,11,12,13,14,15. The table records what each page states. A blank is not a no: where a page is silent we say so, and you should confirm with the vendor before you buy.
GoHighLevel is the best known agency platform. Its Agency Pro plan at $497 a month lists SaaS Mode, and its lower plans cap client sub-accounts at 3 on Starter 9. Stammer.ai sells a Pro White Label plan at $99 a month with your own domain, logo and colors, chat and voice agents, and the right to resell usage at your own prices 10. Botpress removes its branding from the chat widget from the Plus plan at $150 a month, but its pricing page describes no agency or multi-workspace plan 11. Chatbase lists white-labeling as an Enterprise feature with custom pricing 12. Vapi is a voice API priced at $0.05 a minute plus provider costs, and its pricing page describes no white label or reseller offer 13. Voiceflow lists white-labeling and multi-client workspace management for agencies, with pricing by request 14.
Convocore's White Label plan is $199 a month for 20 client sub-accounts, unlimited agents, voice and every chat channel, with flat pricing. White Label Elite is $349 a month with unlimited sub-accounts and SaaS mode, where clients sign up and pay inside your branded portal through your own Stripe account 15.
| Rule | White label | Client workspaces | Voice and chat agents |
|---|---|---|---|
| Convocore | Own domain, logo and branded client portal from $199/mo [15] | 20 sub-accounts, unlimited on Elite [15] | Both, on every white label plan [15] |
| GoHighLevel | SaaS Mode on Agency Pro, $497/mo [9] | 3 on Starter, unlimited from $297/mo [9] | Voice AI and Conversation AI, usage based, plus $50 or $97/mo per sub-account for AI Employee plans [9] |
| Stammer.ai | Own domain, logo and colors on Pro, $99/mo [10] | Sub-account wallets mentioned, no number stated [10] | 5 chat and 5 voice agents on Pro [10] |
| Botpress | Removes widget branding from Plus, $150/mo [11] | No agency or multi-workspace plan described [11] | Pricing page does not describe voice [11] |
| Chatbase | Enterprise feature, custom price; branding removal sold as an add-on [12] | Not described on the pricing page [12] | Pricing page does not describe voice [12] |
| Vapi | No white label offer described [13] | Not described [13] | Voice API, $0.05/min plus provider costs [13] |
| Voiceflow | White-labeling and client handoff tools for agencies [14] | Multi-client workspace management [14] | Not described on the pricing page [14] |
Our reading of each vendor's public pricing and product page on 25 October 2026. Vendors change plans often, and a feature missing from a pricing page may exist elsewhere.
What it costs to start reselling
The cheapest entry that states white label or branding removal is Stammer.ai Pro at $99 a month, then Botpress Plus at $150, Convocore White Label at $199 and GoHighLevel Agency Pro at $497 9,10,11,15. The prices are not like for like. Botpress removes widget branding only. GoHighLevel includes a CRM and unlimited sub-accounts, and charges for AI per sub-account or by usage. Stammer's plan covers 5 chat and 5 voice agents. Convocore's covers unlimited agents and 20 client sub-accounts.
Per-minute voice fees add up with scale. Convocore's platform fee is $0.02 a minute, against $0.05 a minute for Vapi's hosting, in each case before speech, model and telephony costs 13,15. At 10,000 minutes a month across clients, that platform fee alone is $200 against $500. That sum is ours and ignores provider costs.
Monthly list prices as shown on 25 October 2026. Scope differs between plans, so read the note on each bar. Chatbase, Voiceflow and Vapi are left out because their pages give no white label price.
What Convocore gives an AI agency
Convocore is the platform this page's publisher sells, so weigh this section as a vendor's own description 15. It is built for agencies that want to run chat and voice agents for many clients without showing the client another vendor's name.
- Your brand everywhere: a custom domain, light and dark logos, colors, and a branded client portal and login page.
- A sub-account per client with separate agents, knowledge base, users, conversations and analytics: 20 on White Label, unlimited on Elite.
- Unlimited AI agents on both white label plans, with chat and voice in one product.
- Voice built in: inbound and outbound calls, 3 phone number slots and 10 concurrent lines on White Label (5 and 25 on Elite), or bring your own Twilio account. The platform fee is $0.02 a minute plus the speech and telephony providers you choose.
- Every chat channel: website widget, WhatsApp, Instagram, Messenger, Telegram, Discord and email, plus a REST API, webhooks and MCP.
- A client portal people use: transcripts, live human takeover, lead capture and per-client analytics.
- SaaS mode on Elite: clients sign up in your portal and pay you through your own Stripe account, on plans you define.
- Flat pricing on both plans, and unused monthly credits roll over.
- A free plan to build and test agents before you pay.
How to check an AI agency's claims
Regulators have started to act on exaggerated AI claims. In September 2024 the US Federal Trade Commission announced Operation AI Comply, a set of cases against companies that it said used AI hype to deceive. One, DoNotPay, had marketed itself as the world's first robot lawyer and agreed to pay $193,000. Others sold AI-powered online store schemes with promises of income 7.
Forecasters expect many AI projects to be dropped. Gartner predicted in 2025 that more than 40% of agentic AI projects would be cancelled by the end of 2027 because of rising costs, unclear business value or inadequate risk controls, and warned about vendors relabelling older products as AI agents 8. That is a forecast, read through press coverage.
The practical checks follow from the evidence above. Ask for a result from a comparable client and how it was measured. Ask what the system will cost to run after it is built. Ask who owns the accounts, the data and the prompts if you leave. Be wary of any promised gain far above the single digit improvements most businesses report 1.
- A measured result from a similar client, with the method.
- The monthly running cost after launch, including usage fees.
- Who owns the accounts, data and configuration if the contract ends.
- A named person responsible for support, and a response time.
- A small paid pilot before a long contract.
Side by side: Convocore against the other platforms
This is the same evidence as above, arranged by what an agency has to decide. Every cell is taken from the vendor's own page 9,10,11,12,13,14,15. Where a page is silent the cell says so, which is different from the vendor lacking the feature.
Read it for fit, not for a winner. GoHighLevel suits an agency that wants a CRM, funnels and AI in one place and will pay for it. Vapi suits a developer who wants a raw voice API and will build the client layer. Botpress and Chatbase suit a team building its own bots rather than reselling. Convocore and Stammer.ai are built for reselling chat and voice agents, and differ mainly in client capacity, channels and how fees scale.
| Convocore | GoHighLevel | Stammer.ai | Botpress | Chatbase | Vapi | Voiceflow | |
|---|---|---|---|---|---|---|---|
| Lowest plan stating white label | $199/mo | $497/mo (Agency Pro) | $99/mo | $150/mo (widget branding) | Enterprise, custom | None stated | Agencies plan, price on request |
| Client workspaces | 20, unlimited on Elite ($349/mo) | 3 on Starter, unlimited from $297/mo | Not stated | Not described | Not described | Not described | Multi-client management |
| Own domain and logo | Yes, plus branded client portal and login | White-label web app, plan not stated | Own domain, logo and colors | Widget branding only | Enterprise | No | Not mentioned |
| Voice and chat agents | Both, unlimited agents | Voice AI and Conversation AI, usage based | 5 chat and 5 voice on Pro | Not described | Not described | Voice only | Not described |
| Chat channels stated | Website, WhatsApp, Instagram, Messenger, Telegram, Discord, email, phone | Not checked | Website, Instagram, Messenger, WhatsApp, SMS, API | Not described | Not described | Not applicable | Not described |
| Voice platform fee | $0.02/min plus providers | Usage based, rate not stated | $0.10/min voice overage on Standard | Not described | Not described | $0.05/min plus providers | Not described |
| Client self-signup and billing | SaaS mode with your Stripe, on Elite | SaaS Mode on Agency Pro | Resell usage at your own prices | Not described | Not described | Not described | Not described |
| Revenue share | 0% | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated |
| Free plan to try | Yes | Not stated | 7 to 14 day trials | Yes, $0 | Not stated | Pay as you go from $0 | Free trial for agencies |
What the evidence does not show
- There is no census of AI agencies. Clutch's count is the number of listings on one marketplace 5. We found no reliable data on what AI agencies earn or how many fail.
- The Stanford figures come from surveys of respondents at organizations, which tend to be larger and more engaged with AI than the average business 1. The Census figures are representative of US firms and are much lower 2,3.
- A firm reporting a cost saving or revenue gain from AI says little about its size. The source gives only that most savings were below 10% and the most common revenue gain was under 5% 1.
- The MIT findings concern enterprises and reach us through Fortune's report, with no exact figure for internal builds 4.
- The types of agency are our own grouping, not an official classification.
- The Gartner prediction is a forecast read through press coverage 8.
Starting an AI agency: what the evidence suggests
The data points to three choices. Sell into the functions where businesses already use AI, which are sales, marketing and written work, since buyers there understand the value 2. Promise small, measured improvements, because that is what clients report 1. And decide which of the four types you are, because a marketplace with more than 31,000 listed AI companies rewards a clear specialism 5.
If you want to resell AI chat and voice agents under your own brand, Convocore's White Label plan is $199 a month for up to 20 client sub-accounts, unlimited agents, voice and every chat channel, with no share of your client revenue; Elite at $349 adds unlimited sub-accounts and client self-signup. The guides below cover pricing, finding clients and delivery in more detail.
Method and limits
- Every number on this page comes from a source we opened and read on 11 October 2026, except where a source note below says we read it earlier or could only read a search summary.
- Sources are labelled primary (read at the original publisher), commissioned (paid for by a party with a commercial interest in the result), secondary (a report of the original) or forecast.
- Where sources disagreed or a figure could not be traced to an original, we left it out. Sample sizes and dates are given wherever the source gave them.
- The platform comparison reads each vendor's public pricing or product page on 25 October 2026 and records only what the page states. Silence on a page is shown as not described, not as missing. Vendors change plans often, so confirm with them before buying.
- Convocore sells a white label AI agent platform to agencies and has a commercial interest in this market. We have tried to report the evidence as it is, including where it is modest. If you find an error, write to support@convocore.app and we will correct it.
Sources
- The 2025 AI Index Report, Chapter 4: EconomyPrimary sourceStanford Institute for Human-Centered Artificial Intelligence (HAI). 7 April 2025.We read the chapter's highlights page. The adoption, cost and revenue figures are survey results that the Index reproduces from an industry survey, and they are self reported.
- The Microstructure of AI Diffusion: Evidence from Firms, Business Functions, and Worker Tasks (CES-26-25)Primary sourceUS Census Bureau, Center for Economic Studies (Bonney, Breaux, Dinlersoz, Foster, Haltiwanger, Pande). April 2026; reference period November 2025 to January 2026.We read the paper's abstract page. A working paper based on the 2026 AI supplement to the Business Trends and Outlook Survey. Function shares are among firms that use AI.
- Large Firms With at Least 20 Employees Biggest AI UsersPrimary sourceUS Census Bureau, Business Trends and Outlook Survey. Published 26 May 2026; data 14 December 2025 to 3 May 2026.Read on 9 October 2026.
- MIT report: 95% of generative AI pilots at companies are failing (on The GenAI Divide: State of AI in Business 2025)Secondary reportFortune, reporting MIT NANDA. 18 August 2025.We read Fortune's article, not the MIT report. The article gives no exact success rate for internal builds.
- Top Artificial Intelligence Companies directoryPrimary sourceClutch. Ratings updated 11 October 2026.Clutch is a paid marketplace for service firms. The count is the number of companies shown in the directory on the day we read it. We read the first part of a long page.
- AI Pricing GuidePrimary sourceClutch. Updated 21 September 2026.Figures come from projects reviewed on Clutch. The page does not state a sample size.
- US Federal Trade Commission. 25 September 2024.A press release announcing five cases. Allegations in a complaint are not findings, and some cases settled. We did not check the later history of each case.
- Gartner, as reported by CRN. June 2025.A prediction, not a measurement. Gartner's own page was not opened, and we read a search summary of press coverage.
- GoHighLevel pricingPrimary sourceGoHighLevel. Read 25 October 2026.Plan prices, sub-account limits and SaaS Mode as listed. The page gives no Voice AI rate and does not say which plan includes the white-label web app. Its white-label page returned not found.
- Stammer.ai pricingPrimary sourceStammer.ai. Read 25 October 2026.Plans, white label features and channels as listed. The page states no limit on client sub-accounts.
- Botpress pricingPrimary sourceBotpress. Read 25 October 2026.Plus and Team are billed annually. The page describes branding removal for the chat widget and no agency plan.
- Chatbase pricingPrimary sourceChatbase. Read 25 October 2026.White-labeling is listed as an Enterprise feature. The branding-removal add-on price was ambiguous in the text we read, so we do not quote it.
- Vapi pricingPrimary sourceVapi. Read 25 October 2026.$0.05 a minute hosting fee, with model and provider costs passed through. The page describes no white label or reseller offer; wrappers from other vendors are a separate matter.
- Voiceflow pricingPrimary sourceVoiceflow. Read 25 October 2026.The page lists features for agencies and partners without dollar amounts or plan tiers.
- White label AI platform and pricingPrimary sourceConvocore. Plan catalog as of 25 October 2026.First party. Convocore is the publisher of this page and sells the plans described, so it has a commercial interest.
Questions
What is an AI agency?
An AI agency is a service business that helps other companies use artificial intelligence, by building AI systems, running them, advising on them or reselling an AI platform under its own brand. Clients pay for an outcome and expertise, not a software licence.
What types of AI agency are there?
Four broad types: AI automation agencies that build agents and workflows, AI marketing agencies that produce and run campaigns with AI, AI development and consulting firms that build custom software for larger clients, and white label resellers that sell a ready-made platform as their own.
How many AI agencies are there?
Nobody has counted them. Clutch's directory listed 31,151 AI companies on 11 October 2026, which is a count of listings on one marketplace and not a census.
Do businesses actually use AI?
Less than surveys of large companies suggest. The US Census Bureau found 18% of firms used AI in a business function between November 2025 and January 2026, or 32% weighted by employment. Among firms that use it, sales and marketing is the most common function at 52%.
How much do AI agencies charge?
Clutch's pricing guide, updated in September 2026, lists AI development companies at an average of $25 to $49 an hour worldwide and $50 to $99 in the United States, with typical projects of $10,000 to $49,999.
What is the best white label AI platform for an AI agency?
It depends on what you resell. GoHighLevel suits agencies that want a CRM and funnels in one place, from $497 a month for SaaS Mode. Stammer.ai offers a Pro White Label plan at $99 a month. Convocore is built for reselling chat and voice agents: $199 a month for 20 client sub-accounts, unlimited agents, every chat channel and voice, and flat pricing, with unlimited sub-accounts and client self-signup on Elite at $349. Compare on client capacity, channels, voice fees and who bills the client.
Does Convocore take a share of what agencies charge their clients?
No. Convocore charges a flat platform fee plus usage, and you keep everything you bill your clients.
Is it better to hire an AI agency or build in-house?
An MIT study of enterprise projects, as reported by Fortune, found AI bought from specialist vendors or built with partners succeeded about 67% of the time, and internal builds about a third as often. It covers large companies, so treat it as a general indication.